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Our Community of Experts provide How-to tactical and strategic research know-how through our Market Research Resource Center (MRRC) and with hands-on planning, services such as ACE, and consulting. Our outstanding team has the credentials and experience to help you to Advance your business goals. |
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Prior to founding AtHeath Azzara was the Director of Research Business Development, responsible for developing VDC's research road map. He has been responsible for research operations and production, including the analytical team, and field managers.
As EVP at Management Insight, Azzara had responsible for research operations and production, including the analytical team and field managers. He also worked for TechTarget Inc., which purchased The AlignITGroup, a company that Azzara co-founded and managed. The AlignITGroup developed products and services aimed at making the IT purchase process more efficient and effective for both buyers and suppliers. He was the Chief Research Officer at Hurwitz Group and prior to that Director of the Corporate Computing Vertical Views Program at IDC.
He is a recipient of the coveted James Peacock Memorial Award for Professional Excellence in Market Research. Azzara authored the book: Questionnaire Design for Business Research, ©Copyright 2010, Tate Publishing |
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Founder and President of Daniel Research Group
Mr. Daniel’s three decades in the technology sector have given him a unique blend of market and technology experience coupled with a deep understanding of market research methodology. He designs and executes market research projects and implements marketing strategies and tactics, which meet client research objectives on schedule and at reasonable costs. |
His unique expertise is in understanding the decision making context within which the results of his research will be applied. After receiving his BS in Finance in 1970 from Northeastern University, Mr. Daniel earned an MBA in Quantitative Analysis from New York University in 1974. He has taught Finance and Computer Science courses at several colleges in the Boston area, including the Graduate School of Business Administration of Babson College.
In 1970, Mr. Daniel began his professional career in the banking and investment analysis area with Manufacturers Hanover Trust Company, subsequently moving to the Prudential Insurance Company of America. In 1976, he entered the technology sector, joining Inforex, Inc., where he held the position of Financial Auditor to the Board of Directors. Mr. Daniel is a member of the American Statistical Association, The Market Research Association of America, the American Marketing Association and the Qualitative Research Association of America. |
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Vanessa DiMauro
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Vanessa DiMauro is the CEO of Leader Networks. A pioneer in business-to-business community building, Vanessa has created successful online communities and networks for more than fifteen years. Vanessa is a popular speaker, researcher and author on the topics of online communities, social and professional networking, and Web 2.0 for business. |
With a research background, Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. She has founded and run leading online professional communities such as Cambridge Information Network (CIN) for Cambridge Technology Partners, Computerworld Executive Suite and CXO Systems' Peer Visibility Network. She consults with many organizations on Web 2.0 for business and has a blue chip client list.
Vanessa DiMauro was recently named a 2009 Research Fellow for the Society of New Communications Research and also serves as an Executive- In-Residence at Babson College, for the Olin School of Management. Women in Technology International (WITI) named Vanessa DiMauro one of "Boston's Most Influential Women in Technology". She holds both a B.A. and an M.A. from Boston College. |
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Roger A. Straus
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Roger A. Straus, Ph.D. Vice President/Account Manager for Blackstone Group. He has over twenty years experience in qualitative and quantitative marketing researcher. He has served as a senior-level researcher, team leader, and executive with some of the nation’s leading custom research houses (GfK Healthcare, NOP World Health, TVG, Opinion Research Corporation, and National Analysts).
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Dr. Straus has been responsible for hundreds of focus groups, individual depth interviews and other qualitative studies, plus a range of quantitative projects (e.g., market modeling, choice/conjoint, market segmentation, customer satisfaction, brand equity studies). His principal focus has been domestic and global marketing research and consulting for the healthcare sector, focusing on complex medical arenas (e.g., oncology, neurology, anti-infectives, metabolics), managed care, and branding. He has worked with large and small pharmaceutical and biotech firms, as well diagnostic and device suppliers, healthcare organizations, hospitals, insurance and financial institutions, media, telecom, and consumer products/services providers. Dr. Straus has served as head of Market Insight for ZymoGenetics. After receiving his Ph.D., in Sociology (University of California, Davis), he co-founded what is now the Association For Applied and Clinical Sociology. He has many published articles, two textbooks, other professional and “trade” books, one of which has been a best seller. He has also taught at the University of California, Alfred University, and currently teaches marketing and marketing research in the MBA Program at Marylhurst University.
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Special Offer to AACS Members from Roger |
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Rich Zwetchkenbaum is a strategic thought leader, marketing services director, and intuitive analyst with expertise in research, planning, and intelligence systems. He provides consulting, advisory and analytical services across several industries – including information technology, Internet media, entertainment, consumer electronics, financial services, and social services.
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Projects for which Mr. Zwetchkenbaum has been retained span product conceptualization, marketing requirements, market segment analysis, and customer feedback integration. Expertise areas include customer satisfaction programs, segmentation modeling, discrete choice analysis, forecasting, strategic planning and communications.
Mr. Zwetchkenbaum served as Engagement Manager for Management Insight Technologies, where he led large, global software research programs. He also managed market research for Intel’s Software and Solutions Group, Home Products Group, and Intel Architecture Labs. Prior to Intel, Mr. Zwetchkenbaum was the most quoted industry analyst at International Data Corp. (IDC) for five years and speaker at global industry conferences. Previously, he served in several marketing, research, and analytical roles for Abt Associates, Motorola, Leading Edge Products, and Wang Laboratories. His education includes graduate studies in Economics and Social Administration at London School of Economics and Political Science, and a B.A. in Economics at Brandeis University. |
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Andrea Lacroix
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Ms. Lacroix is a highly regarded Project Director and experienced market research professional with both client and vendor side experience. Skilled in working with both internal and external clients and independently or within a team. Ms Lacroix has strong SPSS skills and MS Office products including Excel, Word, PowerPoint and Visio. |
Ms. Lacroix is an exceptionally strong research project manager with solid communication skills and exceptional project management skills. She is a very motivated and active team player who is always in pursuit of the client's best interests. She continually looks for positive ways to improve processes and make projects more efficient.
In addition, Lacroix has strong analytical skills and has managed large-scale, complex international research projects during which she initiated multiple process improvements. Her energy and enthusiasm, commitment to excellence, and her capacity for teamwork make her an asset to any organization. She applied her outgoing, persuasive personality to communicate effectively with outside providers and with her project teams to keep projects on track and ensure successful completion.
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Fern Halper
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Fern Halper, Ph.D is an industry analyst and thought leader in the area of business analytics and text analytics and has more than 20 years experience in data analysis, market analysis, and strategy development. She has held key positions at AT&T Bell Laboratories and Lucent Technologies, where she was responsible for developing innovative data analysis systems for understanding customer activity and predicting churn. |
She has also directed market research, strategy development, and product-line planning efforts. Dr. Halper has published numerous articles on data analysis and has done extensive research, writing, and speaking on the topic of text analytics. She is also the co-author of three books: SOA for Dummies, Service Management for Dummies, and Cloud Computing for Dummies. Dr. Halper has taught courses in the use of information technology at several universities. She holds a B.A. from Colgate University and a Ph.D from Texas A&M University. |
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Dr. Halper writes a syndicated blog entitled:
“Data Makes the World Go ‘Round”
at http://fbhalper.wordpress.com
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Tom Murphy
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As a principal consultant to major corporations in strategy selection and investment decisions, Tom Murphy has designed and implemented planning models that allow companies to prioritize strategic investments and decisions to gain maximum business results.
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Will O'Brien
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Will O’Brien is an experienced business executive, change agent, consultant, and attorney. He is now a visiting professor of management at Clark University committed to educating future leaders to address environmental, economic and social challenges. Since retirement from the Information Technology industry, he has been teaching management courses to undergraduate and graduate students at Bentley University, Suffolk University and Massachusetts Maritime Academy. |
Recently, O’Brien created a Business Sustainability course as part of Bentley’s MBA program, with the primary objective of developing environmental stewardship as a capability for students. As part of the course, student teams created/delivered Sustainability Plans for local non-profits, municipalities and small businesses. MA Maritime students earning their MS degree in Facilities Management have also experienced the Business Sustainability course. As a member of Bentley’s Sustainability & Energy Taskforce and O’Brien contributed to the development of Bentley’s Sustainability Plan focused on fulfillment of the university’s commitment to carbon neutrality. |
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Paul D. Berger
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Paul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University. He was Professor of Marketing and Quantitative Methods at the School of Management, Boston University for many years through August, 2006. He earned his S.B., S.M., and Ph.D. degrees from the Massachusetts Institute of Technology, Sloan School of Management. |
His most recent book has just been published: Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform. In addition to the current text, he has published several previous texts, including Experimental Design: with Applications in Management, Engineering, and the Sciences. He has published over 140 refereed journal articles and conference proceedings, including in such journals as Management Science, Journal of Marketing Research, Journal of Interactive Marketing, and the Harvard Business Review, and is on the editorial board of several journals, including the Journal of Interactive Marketing. He is an active consultant and won the Metcalf Award, a university-wide award for teaching excellence, and the John R. Russell award for excellence in executive teaching.
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Paul Gillin
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Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simply complex concepts using plain talk, anecdotes and humor. |
Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviewers of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008. Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. |
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His website is www.gillin.com
He also writes the popular Newspaper Death Watch blog, as well as his own blog: http://www.paulgillin.com/
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Linda Devine
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Linda Devine is a professional and technical editor with more than 21 years of experience reviewing a variety of document types.
She began editing market research and working with analysts in the technology and financial services industry in 1991. During her tenure at IDC, Hurwitz Group, Nucleus Research, and TowerGroup, she combined her strong editorial skills with fast, efficient processing and a keen attention to detail. |
Training new editors and coaching analysts on their writing skills — one on one and in seminars — have been among her many responsibilities in corporate settings. Ms. Devine holds a B.A. in education from the University of Massachusetts at Amherst and a certificate in professional and technical writing from Framingham State College. She completed courses in editing for science and technology, developmental editing, and speech pathology at Northeastern University. |
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Charley Spektor, Web Analytics Consultant
Charley Spektor is a successful product director and manager, focusing for the last 10 years on building sustainable products and content delivered via the web. The flourishing product lines he has helped develop and manage range from a white papers lead-generation distribution system (TechTarget) to segmented email newsletters for travelers (Cheapflights.com) to 10-year-old-and-still-going-strong IT newsletters (Network World). Charley’s earlier background as an editor (including a stint as managing editor of award-winning Network World magazine) has provided him with a unique perspective on the value of the right content to help create and maintain excellent web-based products and websites.
Recently, Charley has been researching what he sees as major breakthroughs for conducting ongoing, statistically sound experiments and tests to improve web content. In particular, he believes that mid-sized companies with web-based properties are on the verge of being able to generate outsized improvements in their content and organization of their website due to the introduction of powerful, easier-to-use testing and experimentation tools such as Google Optimizer. These tools, he believes, have made it possible for firms to continuously design, implement and analyze low-cost experiments that can lead to better content choices and placements, enhanced customer experiences, and improved profitability.
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Alan Radding
Alan Radding has researched and written widely about business and technology. His writing has appeared in such leading publications as The New York Times, Business Week, CFO Magazine, CIO Magazine, Information Week, American Banker, Computerworld, and many more. As an independent writer/analyst, he has worked with leading research and consulting firms including International Data Corp. (IDC), Gartner/Dataquest, Hurwitz Group, Standish Group, Summit Strategies, Ernst & Young (Center for Business Innovation), and many more.
Currently, he is the research director at IndependentAssessment.com. He is the author of Knowledge Management: Succeeding in the Information-Based Global Economy, published by Computer Technology Research, in addition to ghostwriting non-fiction books for leading consultants and business executives. He holds a Master of Science degree from Boston University and spent 10 years as a member of the faculty of Northeastern University. |
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Lisa Horwich
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Ms.Horwich is Manager of Pallas Research Associates, LLC a Market Research firm. Pallas Research Associates was founded by Lisa Horwich. Lisa has over fifteen years of marketing and consulting experience in both IT and manufacturing industries. She has spent the last five years focusing on primary strategic research for a prominent software manufacturer. |
Pallas Research provides targeted research for businesses seeking competitive intelligence and business metrics. Prior to joining Pallas Research Associates, LLC Lisa lead a very successful practice as an Engagement Manager for Management Insight Technologies where for over five years she managed marketing research consulting engagements for large, multi-national software companies. Projects included: awareness & perception studies, competitive positioning, market segmentation, organizational satisfaction, and focus group moderation. Before her tenure at Management Insight Technologies Lisa worked at ScenicSoft as a Manager, Middle Market Consulting Ernst & Young Partnership and as a Marketing Communications Manager for Simpson Paper Company. Lisa attended California Polytechnic State University-San Luis Obispo and received a Bachelor of Science in Graphic Communications (1981 – 1985). She also has a B.S. degree from Rochester Institute of Technology in Printing Technology (1985 – 1986) and an MBA from the University of Washington, Seattle - Business School (1995 – 1997). |
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Shirley Baron
Shirley focuses on recruiting primary market research professionals from semi-entry to the most senior levels. Her clients are Fortune 500 Corporations, suppliers and management consulting firms, as well as firms in the hospitality/travel, publishing, advertising and multimedia industries. Before joining Smith Hanley, Shirley worked for three years in physician recruitment and received her degree from the London School of Journalism in London, England. |
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Smith Hanley Associates
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Srikanta Mysore, Statistical Consultant
Alison Morgan, Toluna
Ralph Finos, Ph D, Ralph Finos Consulting
Sue Sudan, Owner, Market Data Group LLC
Adam M. Azzara, Marketing Manager, AtHeath LLC |
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