AtHeath helps small and midsize business owners and non-profit organizations meet their current and future objectives through marketing and research strategy. We use both new approaches to social media and interactive programs as well as established methods to attract your audience and deliver results.
Get inside the heads of customers
More than ever, businesses must integrate content, connections, and communications - The 3 C's to cost-effectively harnessing social media and a wide range of options for engaging in conversations. Passive listen is not enough you must use active learning and this requires skill.
Whether you’re ready for a "Jump Start" program or only thinking about getting your feet wet, AtHeath will work with you to create a plan and select tools wisely. Create Awareness by sharing ideas. Learn to engage customers and meet the challenges of the 21st Century.
Expand your customer base by developing new relationships.
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Rev up your research with AtHeath Audit, Correct, and Enhance (ACE) services. The ACE service includes several specific research tasks and provides an audit with recommendations, optional hands-on help to make the changes required, and additional enhancements for a best practice approach. Low-Cost Audits: Send us part or all of your research project, and we’ll provide you a low-cost audit. Low-cost audits are available by appointment. Call us or send a request from the Contact Us page.
How to Interpret Audit QC Scores
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| Audit QC Score |
Recommendations |
| Scores of 95 or higher |
You’re a pro. Let’s make it perfect! |
| Scores of 85 to 94 |
Great job. No sense in stopping now go for perfection. |
| Scores of 75 to 84 |
You’re clearly doing a number of things right but you have a couple of blind spots. Let’s shine some bright lights in those areas. |
| Scores of 65 to 74 |
There are several areas where improvements can probably be made before you go any further. |
| Scores of 55 to 64 |
If this is the final version you may want to consider seeking help. |
| Scores below 55 |
Perhaps this is not a final version. If it is, we recommend you seek help. |
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Questionnaires and Interview Guides
This audit is based on more than 30 checks and an overall Questionnaire Quality Control (QQC) score is provided. Sampling Plans
You can submit your sampling plan along with the study objectives and we’ll provide an audit to help you determine your likelihood of success
Analysis Plans
Show us your analysis plan along with the goals and objective of the study. We’ll provide structured feedback on the plan and ideas on how to improve it.
Presentations: Compelling Storytelling
Show us your presentation and we’ll use a set of metrics to gauge the strength of the "Storytelling." You'll receive structured feedback on how well the presentation addresses your objectives as well as enhancements to make the story more compelling.
New audits are being developed: check this page for new offerings.
Audits start at $250.
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We offer consulting on research methodology, research instrument (RI) design, and the execution of quantitative and qualitative market research. Our services include both traditional engagements and social media based research.
AtHeath in conjunction with its expert community offers a full range of research methodologies. We can provide tactical consulting on specific points of a research project as well as support for large and complex engagements. We offer turnkey solutions.
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Probability for success increases from a close working relationship with stakeholders to understand objectives and then to transform those objectives into an actionable study design. Only after you set clear objectives is it possible to successfully implement a study, analyze results, and ultimately meet your requirements.
We know delivery of on-time and on-budget results is critical to you and hinges on researchers who are capable of innovation.
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Questionnaire design in the pursuit of organizational excellence to optimize effectiveness sums up our approach. We specialize in Quantitative studies (phone and Web), but we frequently use our skills for qualitative research as well. We've literally written the "book" Questionnaire Design for Business Research on ways to improve the development of research instruments. Our Community of Experts is available to solve nearly any research problem and bring expertise to any department in your organization.
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- Sales Cycle Analysis
- Market Assessment and Reach
- Pricing Research Measurement
- Voice-of-the-Customer Projects
- Advanced Market Assessment
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Exploring and determining research objectives based on understanding the decisions our clients need to make
Selecting methods to meet the research and business objectives within time and budget constraints
Managing and executing research projects with best-practice approaches to each step in the research process
Presenting results with implications that offer actionable business decisions
If you’re interested in discussing your project needs or you would like AtHeath to respond to an RFP, please Contact Us. |
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Our approach is a hands-on active exploration of client requirements. We take all necessary steps to ensure delivery of insights that are fact-based and actionable.
Because our team has over 425 years of collective experience and a wide spectrum of expertise covering methods and topics as diverse as traditional focus groups and social media metrics, we are prepared to dive into any project.
Our experience includes questionnaire design (phone and web), sample development with special attention to panel issues, report writing, and presentation skills, and project management skills related to working on multi country projects.
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For Qualitative Research Studies:
Focus Groups, both traditional and web based
Telephone interviews
On site interviews
One-on-one interviews
Ethnographic
For Quantitative Research Studies:
Telephone surveys
Web surveys
Intercepts
Text analytics
Data mining
Efficient Use of Secondary Information Sources:
Demographic data
Firmographic data
Government sources
Published reports
Custom data from our network of collaborative agreements
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