AtHeath will schedule events in the coming months and notify our registered users about event themes, times, and places.
Current Seminar and Course Offerings
Developing Questionnaire Architectures and Analysis Plans: Two Business Research Essentials A Free Mini “what-to-do” Seminar that provides an overview on the elements of Questionnaire Architectures and Analysis Plans
Project Management Best Practices Learn a best practice approach to project management including: Project scheduling and scheduling tools, fulfilling stakeholder expectations, determining and managing project objectives. Build the skill needed to execute each of the nine (9) milestones of a market research project successfully.
Essential Elements of Business Research: Questionnaire Architecture and Design, Analysis Plans, and Sample Development This course prepares students to execute highly effective web-based studies. Students learn: The basics of question design, how to write a well structured research instrument and use interactive designs, the importance of sample development, and how to write an analysis plan.
Conducting Online Research: Guidelines for Success Learn to decide when to use an online data collection approach and when to consider alternatives data collection approaches. Among the topics covered are how to: Determine research objectives, improving online research performance, research instrument (RI) design and other topics such as RI standards, sampling issues and power statistics
Social Media Research: Tools and Measurement
This seminar is about “listening” using the internet and more specifically social media networks. However, listening is not enough you need to ask questions, collect information you can turn into knowledge, and with analysis into insights.
Focus Groups: Principles and Practice This course prepares participants to execute effective Focus Groups (FG) and includes five sessions: Using FGs, Designing FGs for High Impact, Moderating FGs to Deliver Actionable Results, and Art and Science of FG Analysis. Plus, a session that covers: Sample design, tips on FG guides, and how to avoid FG abuses.
Telling Compelling Stories: Data Distillation and Visualization Learn best practices to presenting research results using a “Inductive” (leading and influencing) rather than “Deductive” (practice of drawing a conclusion) approach.
Market Forecasts – Predicting the Future
Multi-session course starting with the history and theory of forecasting; the selecting and designing forecast models ; and the practical application to the technology industry
Market Segmentation and Positioning Research
How to design marketing research studies from start to finish to segment markets and provide insights into how best to position new and existing products and market conditions evolve
Sales Cycle Analysis plus Reach
Develop the skills to track marketing and sales interventions and evaluate the competitive landscape using a powerful yet straightforward approach
Pricing Research – PSM Learn to design studies to examine price elasticity and choice behavior under different pricing scenarios. Use a modified [improved] price sensitivity measurement (PSM) approach to provide implications for pricing decisions for new and existing products and services
Customer Satisfaction Studies
Design studies to measure customer satisfaction and loyalty. Learn to structure and administer the survey questionnaire and how to select the customer and prospect samples
Text Analytics Exploring a New Frontier Learn about how to approach the analysis of unstructured data, methods and tools used to synthesize and help you interpret the information form text content such as blogs and other content often associated with social media portals
How to Use Decision Processes and Tools to Improve your Bottom Line
Learn to determine which research projects have the greatest value and highest probability of success. Explore the basics of using decision processes and tools, and specifically how to use Decision Models to manage a portfolio of projects.
Learn to Build Efficient Experimental Design
Experimental Design is a weeklong (five-day) seminar for professionals in the field of market research. In this advanced and intensive course, you will review and learn about a variety of experimental designs with a focus on factorial and fractional factorial designs.
If you want to schedule a course or a seminar series please Email Us for availability or call 508.400.6837
Courses and seminars are provided for all topics covered in the MRRC.
Additional topical seminars are also available call for more information.
AtHeath Seminars and Courses
You can schedule training sessions at your convenience
Any topic, eBook, or webinar can be delivered as a seminar or customized as a training course for your organization and delivered on-site or on-line.
Our typical pricing for on-site seminars is:
Two Hours: $127.00 per person
Four Hours: $197.00 per person
Six Hours: $287.00 per person
Prices are structured for a minimum of 5 participants.
Discount pricing for larger groups is available
For more extensive training seminar requirements please call 508.400.6837
