Newest Arrivals!
What if you could analyze survey comments without reading them and cull through blogs, web forums, or customer feedback from call centers quickly and effectively? The ability to gain insight from text is often the Holy Grail of marketers and researchers. The technology to make this happen was not commercially viable until recently. Now, companies are using the powerful of text analytics to generate actionable information from unstructured data.
This eBook provides a road map for this important technology and includes two parts. Part 1 examines what text analytics is and what it can do for you. |
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Fern Halper
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Part 2 provides the kinds of vendors that offer solutions and in-depth profiles of ten vendors in this marketplace. |
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Fern Halper
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Two Part
eBook Series |
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New Arrival!
An understanding of the development of the concepts and models in an historical context will be useful to the model builder who has to make choices among the hundreds available. |
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Stephen J. Daniel
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Centered on the principals of Context, Collaboration and Clarity, this book presents proven approaches to the design, development and application of forecasts and segmented market models. As a practical guide, this eBook delivers value to people responsible for creating forecasts and market models, as well as those who rely on them for tactical and strategic decisions. |
$19.97 |
Stephen J. Daniel
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Part II in this series presents a management framework for the design of Context Specific Segmented Forecast Models with an emphasis on the collaborative nature of the process. A structured approach to making design decisions is presented that is built on a foundation of understanding context. |
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Stephen J. Daniel
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Focus Groups: Principles and Practice is a four (4) part series. Part I: Using Focus Groups is a primer and provides the necessary introduction to the topics discussed in the three additional parts of the series, which include: Part II: Designing Focus Groups for High Impact, Part III: Moderating Focus Groups to Deliver Actionable Results, and Part IV: Art and Science of Analyzing Focus Group Content. |
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Roger A. Straus
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Doing focus groups is much like painting a house, in that careful preparation and planning are essential to a successful result. And, as for house painting, once you have put in that “prep” time, the actual job of doing the groups will go smoothly and relatively quickly. As always, “the devil is in the details.” |
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Roger A. Straus
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To be a moderator is to be strategic – directing your actions to accomplish the objectives of the project and to manage both your front-stage audience (the focus group) and your backstage audience (clients and other observers). |
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Roger A. Straus
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New Arrival!
Discipline professional qualitative analysis represents a blend of art and science, it's a craft. The value of qualitative analysis lies in its ability to tease out the whys behind what people do, think, feel, and say. |
$19.97 |
Roger A. Straus
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Complete
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Elevate your skills to the next level with an interactive approach to questionnaire design applied to meeting business objectives. Questionnaire Design for Business Research will help you work toward the use of question sets, which are questions developed in combinations that yield higher returns from your data than a linear approach. Azzara unifies years of practical experience into this theme. In addition, Questionnaire Design for Business Research provides valuable lessons on an array of question types including unique scale designs, asking money questions (e.g., buying behavior, revenue, budgets, and spending), and the art of multiple response question construction and use. (2010, Tate Publishing) Download Table of Contents
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$32.99 (paperback)
$19.99 (digital download)
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Carey V. Azzara
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Data from mixed mode questions are hard, if not impossible, to interpret accurately. Here is an example of a mixed mode question and my analysis of how to interpret the results it would produce. As you will see, mixed mode questions (or scales) are important to avoid. In the second part of the article, we explore the problem of mixed mode scales further and use the specific example from the first part to point out issues related to interpreting the data. We then tackle the job of finding a solution to the original approach, which was clearly flawed. |
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Carey V. Azzara
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What do you want when you send out a request for quotes (RFQ) or request for proposals (RFP) for web-panel pricing to panel providers, besides a price? If this question puzzles you it is probably because we sometimes move too quickly and end up wasting time rather than using our time efficiently. Writing a request for quotes (RFQ) must include more than asking: “How much is it?” The price you pay a panel provider versus the cost of the decision to use one provider over another may be two different dollar amounts.
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Get this eBook Free when you purchase any of the following: Questionnaire Design for Business Research, Analysis Plans Made Easier, or Sampling Dilemmas and Solutions |
$29.95 |
Carey V. Azzara
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| If you are still spending thousands of dollars on focus groups, you might want to find other uses for that money. The world's largest focus group is already waiting for you and it’s all but free to use. It's called the Internet, and thanks to the new breed of social media tools, it's richer and more flexible than ever. Qualitative research has gone online thanks to global conversations that take place in forums both public and private. No longer do researchers need to ask people to fill out Web forms or email responses to their questions. |
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Paul Gillin
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Vanessa DiMauro and Lilly Cua provide an excellent discussion of how to approach social media metrics. This eBook makes a clear case for why an effective social media strategy is crucial to achieving business goals. The authors discuss social media metrics in the context of an organization's total market and marketing strategy.
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Vanessa DiMauro
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Writing an analysis plan sounds hard and time consuming. Well I won’t lie to you, it can be. However, with a straightforward structure, a few instructions, and a clear purpose we can make it much easier, perhaps not easy, but very doable with templates and a straightforward five step process. Perhaps you were hoping for an “easy method” that would eliminate most of the work, sorry there is work involved, but we can make it easier. And, what choice do you have? Not to plan is a recipe for trouble or possibly disaster. Without a good analysis plan navigating the research waters will be difficult at best. How will you know if the research instrument (RI) architecture is in sync with the research objectives? Simply put: You won’t!
Analysis plans are not extra work, it is work that makes the entire project feasible and helps you produce on time project deliverables. Use the analysis plan as a mechanism to manage project scope, the time you devote to creating it will pay you dividends.
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$29.95 |
Carey V. Azzara
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Create a pristine research instrument (RI); one that optimizes your ability to address the research objectives and minimizes errors and unintended biases. This 20-page eBook will provide you with step by step instructions on how to time your RI at different points in the questionnaire design process. Learn how to quickly estimate if your RI is on track. Use the timing processes to help manage the project and set appropriate expectations. Use the Test Plan process and the template provided to detect and remove errors from the final programmed version of the questionnaire. Apply the design and standards check lists for optimal results. Finally, use the process maps as guides to setting up your own efficient process for questionnaire QC work.
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$29.95 |
Carey V. Azzara
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Arguably one of the thorniest areas of research, sampling is perhaps the single most important part of a study’s validity. Yet, it is often treated as a task to be tolerated or a necessary evil rather than a core competency. It’s hard to obtain a good quality sample and often expensive too.
However, the alternative is to conduct a study of questionable validity; one that perhaps should not be conducted in the first place.
In this eBook we explore several sampling topics among them the demand for quality panels, selecting the best sampling approach, cost issues, randomization, and setting quotas.
In addition, we'll examine the advantages of using multiple sampling providers, various sampling alternatives, approaches to respondent validation, sample bias, and sample management.
You will learn best practice approaches and be given several tools to help you become more adept at solving sampling dilemmas.
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$29.95 |
Carey V. Azzara
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| Learn about the benefits of employing a decision management process and tool. Your company can make better informed decisions, save money, and create value with our process and tools. This introductory presentation provides the basics and is good prerequisite reading for the product Demo. [See MRRC Tool Kits page] |
Download a Case Study IT Portfolio Governance Model for a Fortune 500 Company
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Tom Murphy
Will O'Brien
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Elevate your skills with this presentation style eBook on reason to incorporate experimental designs into your market research agenda. This experimental design text was created specifically for those who want to learn more about: The basics of experimental designs, What it is and why it is important?
Included are real-world examples and the best practice approach to achieving a balanced design. You will learn about two key concepts: main effects and Interactions.
In addition, the five steps of the experimental design process are discussed. These steps frame the creation of an experimental design. The five-step PEACE process includes:
1. Plan the experiment
2. Engineer (Design and Perform) the experiment
3. Analyze the data from the experiment
4. Confirm the results of the experiment
5. Evaluate the conclusions of the experiment
The author's goal is to help you experience Experimental Design as fun and fascinating! Although, he may be a little biased. Understandable since he literally wrote the book on this topic.
(Reference book Experimental Design: with Applications in Management, Engineering, and the Sciences by Paul D. Berger and Robert E. Maurer, Duxbury press)
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Paul D. Berger
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| Bring your A-Game to the research table. Attend Dr. Berger's five day seminar on building efficient and effective experimental designs. This intensive course of study has been taught repeatedly at universities such as the Massachusetts Institute of Technology (MIT). Companies send their brightest people to these seminars to gain a competitive edge. Now you can schedule a seminar on location and educate your whole team - Read detailed description. |
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Experimental Design Seminar Details
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Paul D. Berger
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This guide presents an approach to writing white papers with a unique perspective. It’s pretty easy to sell something simple. Want to sell ice cream cones? Just put a picture of an ice cream cone where a lot of people can see it on a hot day, stick on an arrow pointing toward your door, and brace yourself for a steady stream of business. People know what an ice cream cone is, can anticipate the enjoyment they’ll get from it, and know how to buy one. Even when they have to choose from among many flavors and various mix-ins, most people can figure it out pretty easily.
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Alan Radding
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You’re a talented researcher, and you know your subject well. You’ve poured your heart and soul into creating results using best practices and you've organized implications into a report or presentation that will enlighten your target audience. The content is brilliant. However, you may be too close to it to objectively view the way it will be perceived when it leaves your hands. Before you deem your deliverable final there are several critical questions you should ask several critical questions. Do you know what they are? Find out in this easy-to-read high-impact eBook. |
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Linda Devine
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