Optimization is CIP in action
Continuous Improvement Practice (CIP) is a philosophy we at AtHeath believe is necessary to remain competitive and one-step beyond best practices.
Website optimization is a continuous challenge requiring a commitment to testing and retesting your sites performance with the goal of optimization in a changing business environment.
Optimize or fall behind....
See what a continous improvement can do for your conversion rate.
For more information on how to start analyzing and optimizing your Website Call us at 508.400.6837 or Contact Us by email
What is considered a good web optimization test outcome?
Short answer: "They are all good"
Longer answer: There are three (3) possible test outcomes
1. Find clear web optimization winners:
You have discovered an approach that optimizes your website’s ROI. You can now implement the change(s) and begin reaping the rewards.
2. No difference:
You have tested a number of possible alternatives – none has significantly improved your website's performance. Perhaps the page is about as optimized as possible – good to know.
Alternatively, web analysis suggests you need to be bolder than you’ve been to date. Short-term value – you test more aggressive changes or focus on optimizing other web pages.
3. Find a clear loser (Not what you wanted? Or is it?):
You identified what not to do and you’ve avoided a possible long-term misstep – this is highly valuable.
You avoided a possible major misstep. Additionally, you now know what is likely not to work on other pages
Log all of these outcomes to become a super efficient tester.
Case Study - Calls to Action Work!
Memo to Doug,
Here is an up date on our most recent optimization effort. Since you put the "free demo" and "price quote" buttons on the vendor software page the bounce rate has dropped by 15% and the click through has held stead at the new rate of 58%.
We anticipated a drop and the evidence supports our position that calls to action translate into better performance. Clearly, changing specific design elements can influence performance. It has been great working with you and we look forward to helping continue to make improvements.
Are you interested in doing some tests on your other site? We're very impressed by the new site you've launched. When at a point where you might want to test some pages let us know.
For more information on how to start optimizing your Website
Call us at 508.400.6837 or Contact Us by email
